“Train to Busan”VR
Is a potential game changer. Earlier in 2018, Vividthree has gained access to the intellectual property (IP) rights to develop a virtual reality thematic touring show for the highly popular Korean film, “Train to Busan” where Vividthree will develop the master VR content (storyline and VR experience) for the immersive experience.
Vividthree will be creating a 25-minute immersive thematic experience targeting 14-45 year olds. With a mix of VR and physical experience, the visitors get to be immersed in the world of Train to Busan. Some of the attractions include:
• Photo opportunities in immersive thematic sets and props• AR Zombie photo booth
• 5D VR Ride
• 3D shooting game
• Attractive merchandise
“Train to Busan” 부산행 is a critically-acclaimed film that enjoyed huge commercial success when it was released in 2016, grossing more than US$140m worldwide and becoming one of the highest grossing Korean film in Malaysia, Hongkong, and Singapore. Its huge success has also spurred an English remake of the film, further emphasizing the popularity of the film.